Johnson & Johnson

Recognizing a firms intellectual assets
Johnson & Johnson
Attracting human capital: Small company with big company impact.
Implications: Their strategy to build human capital is to ensure in delivering the message that the company is people driven and even thought their company is employed with employees but they are given equal right as an individual to voice their opinions and take responsibility in all they do giving a sense of contribution.
Developing human capital: Inter department promotions and also hiring the right personnel. Implications: Working with what you got and also ensuring that individuals use the guidance of the company values gets the human capital thinking and doing things on the same page that is from high executives to the janitor per se. Going with the motto of delivering the best products to the people, by the people, for the people and ensuring all individuals know that they are a part of something big ensure their worth in being in the organisation.
Retaining human capital: Passion, collaboration and courage.
Implications: Having a belief in employees and seeing to it that all are rewarded for the efforts put in ensures in retaining human capital.
Johnson & Johnson company was founded in 1943. Robert Wood Johnson ll was one of the founding members of the company who also created the value system – Credo of the company which is still followed to date. The importance to human goodwill given to both internal people and the people being served is outstanding making it one of the most desired companies to be a part of. He says that business cannot be considered private as it is people driven. The company outlines the importance of working in collaboration with diverse cultures that strengthen their human resources, innovation and doing anything better than before techniques and delivering quality than quantity ensuring in being the most tusted company so far. Attention to people and their demand has made it one of the most sought after companies to be a part of in every way possible.

UBC grad, 19, launches second startup

Brian Wong, 19 year old wonder kid from UBC who has already geared up to launch his second company with 4million dollars to get it up and running. This company will specialize in giving online gamers real awards based on their level of achievements ranging from vitamin drinks to 100$ Sony tablet. The company Kiip was recently launched. He portrayed immense skills at a very young age and graduated early too. His company was well sought out after by celebrities and other brand corporate companies. He also had MC Hammer come visit him and his colleagues and via social network informed his fans of the new coming company. This company will reward various games played on their smart phone devices and other mobile devices according to their maximum achievements to give gamers a virtual; feel for their accomplishments rather than non virtual gifts so as to give satisfaction and spread the word via social network to enhance the gaming experience. Kiip is rewarding excelling in their games rather than promoting them. He has not mentioned which games are using these services but are going to experiment with first few weeks to see the effective result. Wong emphasizes a bigger picture to the motive behind his company being very clear in stating how important it is to reward an achievement as it unravels and guarantees maximum sense of satisfaction and captures full attention of an individual for a moment. They are planning to bring this to Canada as well.