What went wrong?
Xerox Corporation’s Palo Research Centre has invented many technological breakthroughs such as mouse, the Macintosh computer, and the graphical user interface. Xerox didn’t necessarily benefits from these products because of the other rival companies and also the Xerox’s corrupted staff. Xerox’s problems started in the 1980’s when they lost their market of photocopiers to Canon. In this case, the company didn’t suffer from a shortage of the talent or technological innovations. Rather, it experienced problems with leveraging. Also, having the politics in the company was a downfall for the company as well. Thoman was trying his best to address and find the solution of these problems but sometimes whatever we wish for, we can’t have it.
